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“The product or service being provided and the marketing of the product or service.”

“Similarly, it wasn’t enough just to be able to put together a good financial plan for a client and have the knowledge and expertise to help them implement the plan. What did that matter if I didn’t have anyone to see?  I needed a simple, comfortable and effective marketing approach. That is what working with Matt was all about.”

“She made the comparisons to our family farm. (My husband and I have a successful farming business) and the fact that there were two separate aspects of that business as well.”

“There was the actual farming of the crops and, of course, there was the marketing of the grain and other business decisions that were vital to our success.”

“Farming and Marketing… two separate skills and both had to be learned.”

“I can tell you that there were plenty of excellent farmers that could raise an unbelievable crop, but they weren’t marketers, and they certainly were not good businessmen.  Consequently, they are no longer in business.”

L.A. Iowa

Matthewbellis1@icloud.com

You may be what we call a Pareto Rule Advisor. Pareto Rule Advisors derive + / – 80% of their revenue from a small percentage, +/- 20%, of their clients.

Most Pareto Rule Advisors want more growth as long as it’s quality growth. Yet they continue trying to grow their business by doing the same thing over and over again expecting different results.

It’s kind of insane.

Client-centric businesses require a robust “quality prospect pipeline” in order to achieve significant growth on an ongoing basis. However, if you look around, the numbers show very few have this “quality prospect pipeline” in place.

Why, and here’s the insane part, it’s because the traditional lead generation, marketing, and referral strategies – which have been practiced for decades by most of these businesses – produce a small number (+/- 20%) of new quality clients. There is growth but the growth is sluggish. (The Pareto Rule).

Most leaders either don’t know how to break away from this model or they may be afraid.

The insanity can stop.

It’s true that Leaders have reasons to be skeptical. Many have been burned by expensive “growth guru” programs that promised the moon and the stars and delivered very little. It’s understandable that new ideas and change can feel risky.

However, if leaders are willing to park their skepticism and research different approaches, they will find there is a simple and far more productive way to grow the business and it can be tested.

But growth requires a little risk – being open to new ideas, no matter how “different” they may seem.

Matthewbellis1@cloud.com

A Modern Story simplifies quality client acquisition and grows a book filled with quality clients. 

We’ve talked with countless Financial Advisors and, for the most part, their traditional stories are basically the same.

These traditional stories focus on how their firm is different, where they went to school, the degrees they’ve earned, their expertise, their charitable work, their family, etc.

If your best clients aren’t regularly warmly referring or personally introducing you to their quality relationships, it’s probably because your traditional story isn’t being talked about.

Traditional stories are not remarkable, so consistent quality client acquisition is difficult, as is growing a large book of quality clients.

A Modern Story “IS” remarkable because it is subtly framed to address the predominant worldview of the market… the well-documented distrust of Advisors and the Financial Industry.  (This worldview is a huge obstacle to accessing the network of your best clients’ quality relationships.)

The reason the framing must be subtle is because any form of hype or selling will generally shut the door of opportunity.

When you convey this worldview the right way (subtlety), not only will your best clients respond to you,  they will also talk about you and personally introduce or refer you to their network of quality relationships…  consistently.

So, to rapidly and consistently increase your quality client acquisition and your book of quality clients, test a Modern Story. It’s easy.

Matthewbellis1@icloud.com

Transforming your best clients into productive centers of influence and quality introducers has always been the obvious path to quickly, efficiently, and sustainably grow your business… but it has never been a reality… until now.

And it’s easy. So easy that you will receive your first high quality personal introduction from 90% of your current and future quality clients, the clients you want to replicate, within 2-4 weeks.

This greatly reduces or eliminates the time and money you spend on marketing.

A simple “5-minute call,” comfortable for you and your best clients, will give you permission to discuss warm, personally endorsed introductions to their high-quality friends and colleagues… on a follow up call with them several days later.

These high quality, personal introductions are not just referrals.  

At their core, they are an endorsement where your client explicitly recommends the trust they have in you and your value, authenticity, and character. 

This will eliminate or significantly reduce the cost and time you spend prospecting for quality clients.

You have good, trusting relationships with your best clients. These relationships will quickly set the stage for rapid, reliable, and significant growth on an ongoing basis. 

Matthewbellis1@cloud.com