The product or service being provided and the marketing of the product or service.
Here’s how one Advisor I worked with explained it:
“He made the comparisons to our family farm. (My husband and I have a successful farming business) and the fact that there were two separate aspects of that business as well.
There was the actual farming of the crops and, of course, there was the marketing of the grain and other business decisions that were vital to our success.
Farming and Marketing… two separate skills and both had to be learned.
I can tell you that there were plenty of excellent farmers that could raise an unbelievable crop, but they weren’t marketers, and they certainly were not good businessmen. Consequently, they are no longer in business.
Similarly, it wasn’t enough just to be able to put together a good financial plan for a client and have the knowledge and expertise to help them implement the plan. What did that matter if I didn’t have anyone to see? I needed a simple, comfortable and effective marketing system. That is what working with Matt was all about.”
Client Centric Marketing
Permission Based, Quality Client acquisition