Warm Personal Introductions
At its core, a warm personal introduction is an endorsement. Referrals don’t even come close to these introductions.
For the financial industry, a generalized distrust bias is ingrained. We call it the Darth Vader Complex. Great opportunity lies in effectively addressing this worldview.
Business is easier and more profitable when your best clients personally introduce you to some of their quality friends and colleagues.
Important Story You Will Ever Tell
You may not be aware of the most important asset you have available, it's Social Capital.