(*Edited portions from Open Forum – American Express)
Why are warm personal introductions the thing that’s absolutely necessary to business world interaction and the ultimate currency of all business networks? Don’t referrals accomplish the same things?
Well, at its core, a warm personal introduction is an endorsement wherein the one introducing is explicitly vouching for the value, authenticity and character of the person being introduced, and making an implicit statement that there is mutuality in the sense that he or she is worth the time of the person to whom an introduction is being made. That’s a pretty high standard indeed.
Warm personal introductions are literally the most important currency for Financial Advisors. Referrals don’t even come close to these introductions.
Client Centric Marketing Warm personal introductions