A 5 minute phone call to the clients you’d like to duplicate, your qualified clients, is all it takes to begin effectively branding your business. On this call, most of these clients will agree to meet with you to discuss introducing you to their qualified friends and colleagues… to be become Client Introducers.
Here’s what we know. Financial Advisors whose BRAND is to freely share what they know with their clients – being of service, not sales – see their businesses grow dramatically. Because when you practice the concept of freely giving with your best clients, the clients you want to duplicate, you separate yourself from the crowd. You become remarkable.
By freely giving your advocacy, your knowledge and your time, you build a completely different framework for growth where many of your clients will want to reciprocate and advocate for you.
Practicing the concept of freely giving makes your clients feel good about themselves and about you. As marketing guru Seth Godin says, “What people want is the extra, emotional bonus they get when they associate with something or someone who makes them feel good. And when people feel good, they are open because they realize you’re a giver, not a taker.”
By making freely giving a foundational element of your brand, your mission is something to which people respond. And it gives your clients and prospects something different to think about… and that is what sets your service and you apart from the rest.
It’s how you make yourself remarkable.
The Bellis Method™