Here’s what we know. Financial Advisors who freely share what they know with their clients – being of service, not sales – see their businesses grow dramatically. Because when you practice the concept of free with your best clients, the clients you want to duplicate, you separate yourself from the crowd. You become remarkable.
By freely giving your advocacy, your knowledge and your time, you build a completely different framework for growth where many of your clients will want to reciprocate and advocate for you.
Practicing the concept of free makes your clients feel good about themselves and about you. As marketing guru Seth Godin says, what people want is the extra, emotional bonus they get when they associate with something or someone who makes them feel good. And when people feel good, they are open because they realize you’re a giver, not a taker.
Making giving a foundational element of your mission is something to which people respond. And it gives your clients and prospects something different to think about. Like what sets your service and you apart from the rest.
It’s how you make yourself remarkable.