Remarkable always gets talked about. Marketing starts with having a service that is ‘better’ than the competition, giving clients what they really want, being remarkable and worthy of being discussed by your clients and potential clients.
1. Making promises and keeping them…
is a great way to build a brand. This is one of the ‘first and foremost’ branding lessons. Emphasis on making promises as well as keeping them is required.
2. Your best clients…
are worth far more than your average clients. It starts with knowing who your clients are, then knowing the best of the group.
3. Conversations among the members of your marketplace.
Conversations happen whether you like it or not. Good marketing encourages the right sort of conversations, the ones that create the basis for your word of mouth marketing.
4. You’re viewing marketing as an expense.
Good marketers realize that marketing is an investment.
5. Clients don’t buy what they need.
They buy what they want. Gather as many insights as possible by observing what they do.
6. New ways of spreading your messages and ideas.
Blogs, permission-based RSS information*, consumer fan clubs are quickly proving how well they work. Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness.
7. The best Marketers convey their messages by telling stories.
It’s the best way. It’s not even close.
8. Always choose your clients.
They increase your ability to deliver the right story to the others.
9. Reminding the client.
Telling a story they know and trust is a powerful shortcut. The best clients and client knowledge is based on the best relationships.
*Edited from unattributed source. (It sounds like Seth Godin but not sure)
**RSS Stands for Really Simple Syndication. It’s a way to easily distribute a list of headlines update notices and sometimes content to a wide number of people.
The Bellis Method™ Build A Remarkable Business From The Inside Out