POWERFUL QUOTES FROM SETH GODIN – The Brilliant Hall of Fame Marketer & Business Guru

“Smart organizations assemble the Tribe.”
“It takes only two things to turn a group of people into a tribe: A shared interest and a way to communicate”

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”

“A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd.”

You have everything you need to build something far bigger than yourself.

“Good marketers tell a story”
“Most of all, great stories agree with our worldview. The best stories don’t teach people anything new. Instead, the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the first place.”

“Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. It’s either exceptional or it’s not worth listening to.”

“Great stories are subtle. Surprisingly, the fewer details a marketer spells out, the more powerful the story becomes. Talented marketers understand that allowing people to draw their own conclusions is far more effective than announcing the punch line.”

“The business that succeeds realizes that offering a remarkable service/product with a great story is more important and more profitable than doing what everyone else is doing.”

Worldview
“Your opportunity lies in finding a neglected worldview, framing your story in a way that your audience will focus on and going from there.”

“People don’t want to change their worldview. They like it, they embrace it and they want it to be reinforced.”

“Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.”

“Be remarkable”
“In a busy marketplace, not standing out is the same as being invisible.”

“Products or services that are remarkable get talked about.”

“Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.”

“Stop advertising and start innovating.”

“You have everything you need to build something far bigger than yourself.”
The Bellis Method™