Guess What? People Don’t Trust You

The problem is not specifically you. You’re a Financial Advisor and most consumers have a distrust of Advisors and the Industry (The Darth Vader Complex).

Guess What? People Don’t Trust You

 It is an established Worldview, a belief or bias, and it’s not something you can change, no matter how many facts and figures you present to clients and prospects.

World renown marketing guru Seth Godin says: “Don’t try to change someone’s worldview… Don’t try to use facts and figures to prove your case or insist that people change their biases.”

“Speaking respectfully to someone’s worldview is the price of entry to get their attention. If your message is framed in a way that conflicts with their worldview, you’re invisible.”

Once you understand and address the predominant Worldview of your market, you can create passionate, carefully crafted Modern Marketing Story that subtly addresses that Worldview. 

It will put you in sync and help give them a reason to believe in you.