This, in two words, is the secret of the new marketing.
Find ten people. Ten people who trust you/respect you/need you/listen to you…
Those ten people need your service or what you have to sell or they want it. And if they love it, you win. If they love it, they’ll each find you more people – or a hundred or a thousand or, perhaps, just three. Repeat.
If they don’t love it, you need a new product or service. Start over.
Three years from now, this advice will be so common as to be boring. Today, it’s almost certainly the opposite of what you’re doing.
Edited from the post by Hall of Fame Marketer Seth Godin on April 02,2009.