The Financial Advisors’ Dilemma- “Innovation” vs “The Status Quo Bias”

What is “innovation”?

It’s the implementation of creative ideas in order to generate value, usually through increased revenues, reduced costs or both.

The “Status Quo Bias” is a proven cognitive bias that exists in all normal people.

Innovation, especially breakthrough innovation, requires veering from the status quo.

Many Advisors do not adopt or research a highly innovative idea not because of any intrinsic flaw in the idea, but because the idea might be unfamiliar or might require change.

To do nothing is within everyone's power

 

(Content edited from Jeffrey Baumgartner)
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