8 Tips for a Kick Ass Marketing Story

First take a little reality check quiz – and be brutally honest.

  1. Do you have a great marketing story? How do you measure it’s effectiveness?
  2. Does it work to create brand new qualified first appointments?
  3. Does it move people to talk about you to their friends?
  4. Does it differentiate you?
  5. Does your marketing story show clients and prospects that you understand them and their predominant worldview? [Post March 1, 2016]
  6. Does it focus on your prospects and clients and not on you?
  7. Does it work to make your clients dedicated advocates, trumpeters who want to tell the world about you? [Post February 8, 2016]
  8. Is your marketing story remarkable?
  9. Does it make you remarkable?

Seth Godin says People do no buy goods and services, they buy relations, stories and magic.

Kick Ass Story Tips

  1. Ultimately your story is not about you, it’s about your clients, client’s friends and prospects. No one wants to hear you sell yourself.
  2. Respect and speak to the worldview of your clients/ prospects . [Post December 9, 2015]
  3. Tell smaller stories within your story that work to build empathy, create curiosity, evoke emotions and establish a sense of community. Dig deep inside to find what’s real and powerful.
  4. Share with your clients/prospects how you or someone close to you overcame challenges/struggles similar to theirs.
  5. Stay relevant. A story that resonates with your client/prospects lives will very quickly gain traction.
  6. Be Remarkable by being easy. Effective stories allow you’re clients/prospects to draw their own conclusions. No convincing, cajoling or telling them what to do. No facts or figures. No Resume!
  7. Above all, be sincere. It’s the only way to establish trust. Anything less will be completely transparent.
  8. Great stories are effective because they inspire action. Inspire your clients/prospects with your humility.

A Kick Ass story will help you create lots of new qualified 1st appointments with qualified prospects personally introduced by your best clients … within 60 days and for the rest of your career.

"Client Centric Marketing™
 "Building Your Business From The Inside Out"