The Game Changer – The way to quickly and consistently develop new warm high quality appointments is …*

Tell a Great Marketing Story.**

A Great Marketing Story separates you from your competitors.

It makes a promise – the more audacious, the better.

It agrees with what the audience already believes. It validates them.

A Great Marketing Story matches your market’s worldview. For example: most people don’t trust Financial Advisors and the Industry.

It is framed around your Clients’ worldview, so they are more likely to be open to it believe it, and listen.

*Coming Soon

**OUR FIRST 2018 CONFERENCE CALL:
DEVELOPING HIGH QUALITY APPOINTMENTS – A POWERFUL 60 DAY BLUEPRINT

A simple solution to consistently create warm, highly qualified and personally endorsed introductions and first appointments with the quality friends and colleagues of your best clients.

Client Centric Marketing
 The 60 Day Blueprint

REFERRALS OR PERSONAL INTRODUCTIONS? THERE’S A BIG DIFFERENCE

A ‘referral’ is like a lead. It’s a name. It is typically bare, impersonal, and unqualified. Referrals rarely convert to clients – even more rarely, quality clients. Not just because of the lack of relationship with the referred but also because a cold situation feels like sales, the very thing you never want to do again.

In contrast, a warm personal introduction from a best client is an endorsement wherein your client is explicitly standing behind the value, authenticity and character of the person being introduced… you. It’s an entirely different dynamic. A personal introduction grants you ease and entry. It is based on the established trusting relationship that not only already exists between you and your client but also your client and your client’s friend.

A personal introduction is at its inception a relationship – comfortable and easy – because you are endorsed and trusted.

Referrals don’t even come close to these introductions.

 

Client Centric Marketing
 Simple and effective