Invent stuff worth talking about.
Tell stories about what you’ve invented.
Businesses that succeed realize that offering a remarkable product or service with a great story is more important and more profitable than doing what everyone else is doing just a little better.
*Post attributed to Seth Godin
An 8 week course
It creates an incredible opportunity for Financial Advisors
Worldview is a belief or bias that an individual brings to a particular situation.
Approximately 90% of the Financial Services market, including your clients and prospects, share the “not trusted” worldview of the Industry – that Advisors are out for themselves, they’re takers.
We call it “The Darth Vader Complex”. This includes your clients and your prospects.
Though your business may be growing, “The Darth Vader Complex” limits your growth.
Great opportunity lies in effectively addressing this worldview.
When learned and practiced it becomes the unmatched marker that differentiates advisors.
However, using facts and figures won’t work.
You’ll be invisible.
We should know this by now.
A Great Marketing Story works. (read post 12/28)
When it’s right, you are a standout.
Simple and Effective