We have to take the time to develop a great “story” [post 2/8/16] & [post 1/19/16]. A “story” that subtly addresses the “worldview” of our tribe. A “story” that is really about the tribe, not us.
It sounds so simple… and it really is.
To have a tribe, you must have a leader first.
Can you be a leader?
Well, a leader must have a following of people that respect and like you enough to pass your story onto other people that they know.
If you want to be a leader – you need followers.
According to Godin, there are 2 things that turn a group of people into a tribe:
1. a shared interest
2. and a way to communicate
As a small business owner you already have these.
A group of people with a shared interest are a some or all of your current qualified clients, the clients you’d like to duplicate – and their qualified friends, colleagues and family.
So, you start reaching a few people by telling your story to your clients. If your story resonates, they “follow” you.
They interact with you – and you interact with them.
And a funny thing happens. They find other people that are also members of your tribe and they start talking.
And then, they spread the word to even more people that don’t know anything about you.
Pretty soon you have a tribe of your own.
We call this “building from the inside, out”.
This really isn’t hard. It can happen fast.
WHERE MOST LEADERS FAIL
A tribe begins with a connection, a conversation and it grows because of relationships and communication.
Godin makes a distinction between crowds and tribes. He says that crowds are tribes without leaders and without communication. He says that most companies, big and small, market to the crowd – not to the tribe and that is a mistake.
So, with a great marketing story and a group of qualified clients with whom you have a great relationship, there is a huge opportunity for financial advisors.
(Edited from post by NEENA NANDAGOPA)
The Bellis Method™ We develop great marketing stories.